Correct understanding of children's cosmetics logo "small golden shield"

Release time:

2022-03-14 09:02

In December 2021, the State Food and Drug Administration issued the children's cosmetics logo-"Little Golden Shield", which aims to improve the recognition of children's cosmetics and protect consumers' right to know.

However, when some cosmetics producers and operators promote their products, they link the "small golden shield" logo with publicity terms such as national approval and quality certification, deliberately confusing the meaning of the "small golden shield" logo. Here, remind consumers to pay attention:

1. "small gold shield" is not a product quality certification mark

The "Regulations on the Supervision and Administration of Children's Cosmetics" implemented on January 1 this year stipulate that children's cosmetics should be marked with the children's cosmetics logo ("Xiaojindun") stipulated by the State Food and Drug Administration on the display surface of the sales package. "Little Golden Shield" is a distinctive sign that distinguishes children's cosmetics from other confusing products such as adult cosmetics, disinfection products, toys, etc. Non-children's cosmetics shall not be marked with this sign. It should be noted that China's strict supervision of children's cosmetics is mainly reflected in higher regulatory requirements for product formulation design, safety assessment and production conditions of children's cosmetics. Children's cosmetics before the market, in addition to sunscreen products must be registered, other categories of products must be filed. The label "Xiaojindun" on the cosmetic packaging only indicates that the product belongs to children's cosmetics, and does not mean that the product has been approved by the regulatory authorities or certified for quality and safety.

2. the Meaning of "Little Golden Shield"

Children's cosmetics refer to cosmetics that are suitable for children under the age of 12 (including 12 years old) and have the effects of cleaning, moisturizing, refreshing, and sun protection. If words such as "applicable to the whole population" and "used by the whole family" are marked or trademarks, patterns, packaging forms, etc. are used to imply that the users of the cosmetics include children, they shall be managed as children's cosmetics.

The children's cosmetics logo-"Little Golden Shield" is intended to express the joint efforts of all parties in society, including the drug supervision and management department, to continuously improve the quality and safety of children's cosmetics, to provide a good growth environment for infants and children, and to protect and care for children Healthy growth. The logo is made of gold and shield. The gold reflects the healthy, lively, optimistic, sunny and positive state of children. The shield represents the protection and care for children, the resistance to illegal products, and at the same time increases the identification of the logo. The shield center is the image design of children with open hands, emphasizing the firm determination to protect children's healthy growth.

3. to buy children's cosmetics, please pay attention to the "small golden shield"

According to the announcement of the State Food and Drug Administration on the issuance of the "Regulations on the Supervision and Administration of Children's Cosmetics", starting from May 1, 2022, children's cosmetics that apply for registration or filing must be marked with "Little Golden Shield"; previously applied for registration or filing If children's cosmetics are not labeled in accordance with the regulations, the cosmetics registrant and filer shall complete the product label update before May 1, 2023. This means that more and more children's cosmetics marked "Little Golden Shield" will appear on the market; all children's cosmetics produced or imported after May 1, 2023 will be marked "Little Golden Shield". Parents and friends in the purchase of children's cosmetics, please pay attention to the "small golden shield" logo, but also a correct understanding of the meaning of "small golden shield.

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